Not exactly a legal issue, I know – but something that really is incredibly important (as I’m sure you already know)
It’s all well and good talking about protecting your brand, getting your contracts in place, trademarking – all in all being protected with a bullet-proof legal vest
But what about the way we portray ourselves and our business to clients/potential clients, or just in general?
You need to be fully transparent when it comes to business, whether it be:
– What you’re delivering
– If things have gone wrong (just be honest!)
– If something changed that could impact your clients/potential clients
– How you operate
– Your pricing
The list is literally endless. Do you want to build a business based on authenticity and truthfulness? That’s always the best way forward
Being true to your business and yourself!