Why setting up a business without protecting your brand is like going out to dinner and eating your dessert first🍰🧁🍩

Comparing brand protection and going out to dinner, who would have thought?🤷🏼‍♀️

But hear me out (I swear it’ll make sense)!

Say you’re setting up a business, or have purchased a domain name, but haven’t protected said business name for whatever reason😐

You can go ahead and start trading, that’s fine….

But it’s super counterproductive. What’s the use in doing so if you can’t actually use your name or logo? It’s literally like working backwards

Like eating your dessert before your dinner🥘

Not protecting your brand name means

a) It’s open for anyone else to use, and even trademark themselves, meaning you then won’t be able to us it, and all of your hard work will go down the drain🛁

b) You’re leaving yourself open to an unreal amount of risk…competitors trading under your name etc (who wants that?)

Brand protection should always be one of the first things on your list when starting a business📝

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