Whether you sell a product or a service, are you getting a load of kickback? Are a bunch of your clients requesting a refund and you aren’t really sure why?
Here are 4 things to think about it so:
1) Identify if you’re mis-selling your product or service. Take a look at your marketing, think about what you say on sales calls and in your messaging – it’s actually against the law to mis-sell to consumers, and you could be fined!
2) Make sure your T&Cs are super legit – do they cover consumer rights to cancel? Do you properly describe how this is (or isn’t) impacted by the type of product or service you sell?
3) Is your product fit for purpose? this is a requirement of consumer law folks!
4) Do you have an effective complaints procedure to rectify any issues? i.e., is your customer service top class?
Walking yourself through your client processes and systems is super important, and allows you to view your business from the perspective of the consumer. Sometimes it can be hard to admit that there are areas you could improve on, but that’s all part of growing an incredible business! Mistakes will be made, that act as a learning curve to benefit you